Project Description

SEAT, founded more than 62 years ago, are a dynamic, design-driven, young-spirited brand. 2013 has been SEATs best year to date. The brand now offer more models and derivatives than ever before. To complement the upcoming arrival of the new LEON ‘Sport Styling Pack’ and stay ahead of the competition, they realised they needed a new 19” accessory alloy wheel option.

VWG UK discussed options with Automotive Wheels, with whom they have a long term relationship for a solution. The result was a stunning NEW 19” accessory alloy wheel finished in fully painted gloss black, and sparkling silver.

Seat Cars

Customer Objectives.

Automotive Wheels have worked with VWG UK for over 5 years and therefore had an in-depth knowledge of their needs and specific requirements. VWG required a wheel style befitting of the SEAT brand to suit all Leon body types and engine variants, which would satisfy EU regulations with TUV testing and type approval.


Automotive Wheels Solution.

SEAT’s new wheel from Automotive Wheels offers the new LEON range a stylish, attractive original style accessory 19” alloy wheel finished in two colour options. Approved and suitable for both Hatchback and ‘ST’ estate versions – including the powerful Cupra version. .


Benefits to VWG of Automotive Wheels supply

Automotive wheels are able to offer a fast turnaround on a vast range of wheel solutions, for a huge range of vehicle applications. All produced and tested to the same industry leading standards. Automotive Wheels have the ability to develop a new customer wheel or adapt existing product specification and finish for low, medium and high volumes at competitive prices. For these reasons VW Group UK continue to return to Automotive Wheels for accessory alloy wheel supply.