Wheel Design and Engineering

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We can offer as much input and expertise as is required by the client, starting from scratch or with design in-hand.
Our design service is reassuringly comprehensive in that every area is always considered for all projects – ensuring complete reassurance in the final product.

Our wheel design service is part of our OEM wheel project or custom wheel supply  service for high volume wheel requirements or specialist low volume alloy wheel production.  We work from the client’s start point either from: An existing model, concept drawings or completely from scratch.  We can pick-up the process from any stage of the project and provide little to no design input (See Contract Manufacturing) or evolve existing designs to meet the requirement from a technical perspective, or we can begin with a blank canvas and present design proposals that meet  the technical and aesthetic requirements.

Every wheel that we design is evaluated and re-engineered to maximise strength and reduce mass. We call this process ECO FEA Technology. Through intelligent Finite Element Analysis technology , our engineers are able to pin point excess material, maximise pocket contour affectivity and therefore ensure that the efficiency of the wheel structure is maximised for strength with the minimum mass. The result of this process ensures that the wheel performs economically, more responsive steering and traction and higher load capability.

Within our design process we consider all E.T.R.T.O universal European standard elements such as bead seat profile, hump type, valve seat and TPMS valve provisioning along with technical requirements such as pitch circle diameter (PCD or stud pattern), offset (ET), hub flange and bore (CB), bolt/net seat, engagement phase, brake clearance and arch positioning, along with many other routine areas of consideration required at the design stage of a wheel including centre cap design. We also advise of the European regulations and any relevant requirements that may affect or influence your project.

Once the wheel design and engineering process is complete, we can offer rendering and prototyping where required or begin with the tooling and manufacturing phases of the project.

In all we can offer as much of this expertise as is required by the client, however our service is reassuringly comprehensive in that every area is always considered for all projects – ensuring complete reassurance in the final product. For further details please get in touch, we can discuss any part of your project.

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